Did you ever think how many issues do you need to keep in mind to make the existing business survive?
April 2024 is the fifth birthday of the Holding Company Bredley CH AG. That is why we decided to remember what happened in the beginning.
Creation
The Group today is consolidated under the Holding Company Bredley represented by Bredley CH AG with its headquarter in Zurich, Switzerland. The formation of the Group falls on the 90s of the last century. One of the first directions was the development of a retail network of jewelry stores. Later, wholesalers of polymers and chemical products were established. Both businesses were sold later. This sale marked the end of an era, but it also heralded the beginning of a new chapter filled with promise and potential.
In 1999, the direction of small-scale lending was launched. We expanded and reorganised the finance business direction, now focusing on secured lending against personal valuables and online fintech services to consumers.
The positive dynamics of the development of the Group's enterprises required the creation of a division that dealt with real estate to meet the needs of a rapidly growing network of jewelry stores and loan offices. At this stage, it became necessary to create a management company for strategic planning, financial control, and business process management. Thus, the holding company Bereg-Group was established on the 25th of June 2007, with headquarter in Kyiv (Ukraine). The Company invested in the development of businesses in Ukraine, CIS and Eastern Europe countries and identified key strategic initiatives of subsidiaries.
Centralization and thoughtful leadership made it possible to pass the 2008 crisis without losses. The company was not only able to maintain its key assets, but also successfully developed the lending business. Since 2008, the network under the brand name "BLAGO" has opened its branches in Ukraine, then in Moldova, Poland and Romania. Activity under different trademarks and constant growth turned the startup into secured and unsecured lending including online lending platforms and retail sales points with nearly 2000 employees and 2.5 million customers per year.
Real Estate
The first points of contact with the real estate were attempts to rent and sub-rent premises of different types. Our commercial rentals served the perfect launchpad to empower businesses in a competitive market. Later projects for the construction of commercial real estate both for the needs of the Group and for commercial purposes. The construction of real estate showed results that were more efficient. However, this sector is a dynamic field with varying prospects across different regions and market segments. The current world trends and the business geography expansion influenced the Group activity. Thus, in 2015 Rodion Butko, the UBO of the Group decided to invest in the construction project in Spain, building villas for living and recreation.
The next construction project started in 2021 in Łodż, Poland. The house with the exclusive apartments with the inspiring interiors and the finest materials and amenities is not far from the Polish capital. This project helped to create an island for an off-work cosy home atmosphere and close proximity to the business decision-making centre. And it is coming up for the successful completion.
Acquiring, renting, sub-renting, renovation or sale of residential or commercial real estate are always a testament to the power of collaboration and mutual growth.
IT security
The growing network of enterprises and employees requires always the reorganization and restructuring. We can hardly remember when the influence of information technology to our lives began. Nevertheless, IT affects the business as well. One technical support specialist is already not enough. The Group with several offices and thousands of employees needs a strong information security system.
For this purpose, the company Qmaro was born in 2011. Thus, now we can do everything – from the creation of the personal corporate IT infrastructure until the cyber security provision. Its commitment to continuous learning and adaptation has enabled it to stay ahead of technological trends. The agile approach to design, maintenance, consulting, security and cloud solutions together with the team's collaborative spirit enhanced overall productivity, making them a vital asset to the organization.
Nowadays, Bredley Holding operates several business lines, and namely financial line, real estate line and IT security line. All business sectors in the portfolio has proven its viability and innovation. At the same time, existing diversification allows a company to enter new markets, reduce risks associated with a single sector, and capitalize on its existing strengths.
Throughout the journey, we immersed ourselves in diverse industries, acquiring insights that only firsthand experience can provide. This knowledge is not just theoretical; it's a practical toolkit for the team of talented specialists how to navigate the complexities of the business world with confidence and finesse. Thus, collaboration of employees and partners is invaluable asset, not just in monetary terms that gives the capacity to explore new opportunities.
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