Bredley CH AG (hereinafter referred to as “we”, “us”, or “our”) is committed to protecting your personal data and respecting your privacy. This Privacy Policy informs you comprehensively about how we collect, process, and protect your personal data in compliance with the Swiss Federal Act on Data Protection (FADP) and, where applicable, the EU General Data Protection Regulation (GDPR).

 

This Privacy Policy applies to all users of the website bredley.com.

 

 

1. Data Controller

 

Bredley CH AG

Bahnhofstrasse 10, 8001 Zürich, Switzerland

Email: info@bredley.com

 

The Data Controller responsible for processing your personal data is Bredley CH AG, located at the address mentioned above.

 

 

2. Collection and Processing of Personal Data

 

We collect personal data when you visit our website and use our services. The types of personal data we collect include:

 

• Personal details: Your name, email address, phone number, etc.

• Technical data: Your IP address, browser type, device details, and usage data such as the pages you visit, how long you stay on the site, and referral sources.

• Cookies and similar technologies: We use cookies to analyse and optimise the performance of our website.

 

We process this data primarily for the purpose of analyzing user behavior on the website, improving the functionality of the website, and providing relevant content based on user preferences.

 

 

3. Purpose of Data Processing

 

The personal data we collect is processed for the following purposes:

 

• Website Analytics and Improvement: To analyse the traffic and usage of our website using tools such as Google Analytics, Google Search Console, and Bing.

• Marketing and Advertising: To optimise our marketing strategies and improve user experience through personalised content.

• Website Functionality: To ensure the proper functioning of the website, including its security and performance.

 

The processing of your personal data is based on our legitimate interest in providing and improving our services, as well as your consent, which is obtained when you interact with certain website functionalities.

 

 

4. Sharing of Data with Third Parties

 

We do not sell or rent your personal data to third parties. However, your personal data may be shared with the following parties under certain conditions:

 

• Service providers: We may share your data with third-party service providers, such as Google (Google Analytics, Google Search Console) and Microsoft (Bing), for the purpose of analyzing website traffic and improving functionality.

• Hosting providers: Our website is hosted by third-party servers, and we may share your data with our hosting providers to ensure the smooth operation of the site.

 

All third parties we share your data with are contractually bound to comply with data protection standards similar to those we adhere to.

 

 

5. Data Protection and Security

 

We implement appropriate technical and organisational measures to ensure the protection and confidentiality of your personal data. However, it’s important to note that no data transmission over the Internet is 100% secure. Despite our efforts, there is always a potential risk of unauthorised access.

 

We recommend that you use encryption or other protective measures to safeguard any data you transmit to us, especially in situations where unencrypted data (such as via email) is used.

 

 

6. Use of Cookies

 

Our website uses cookies and similar technologies to improve your experience, analyze traffic, and optimize content. Cookies are small text files that are placed on your device by your browser when you visit our website.

 

We use the following types of cookies:

 

• Session cookies: Temporary cookies that are deleted after you leave the website.

• Persistent cookies: Cookies that remain on your device for a defined period (e.g., up to 2 years) to remember your preferences and settings.

 

You can manage your cookie settings through your browser, and if you prefer, you can block or delete cookies. However, blocking cookies may affect the functionality of our website.

 

 

7. Google Analytics

 

Our website uses Google Analytics, a web analytics service provided by Google Inc. (“Google”). Google Analytics uses cookies to collect information about how users interact with the website. This information (including your IP address) is transmitted to and stored by Google on servers in the United States.

 

Google uses this data to evaluate your use of the website, create reports on website activity, and provide other services related to website activity and internet usage. Google may also transfer this information to third parties if required by law or if third parties process the data on Google’s behalf.

 

You can opt out of Google Analytics by installing the browser add-on available at this link: Google Analytics Opt-Out.

 

Further information about Google’s data protection policies can be found here: Google Privacy Policy.

 

 

8. Rights of Data Subjects

 

Under applicable data protection laws (including GDPR), you have the following rights regarding your personal data:

 

• Right of Access: You can request information about the data we hold about you.

• Right to Rectification: You can request the correction of inaccurate or incomplete data.

• Right to Erasure: You can request the deletion of your personal data under certain conditions.

• Right to Restriction of Processing: You can request the limitation of data processing.

• Right to Data Portability: You can request to receive your data in a machine-readable format or transfer it to another service provider.

 

You also have the right to withdraw your consent to data processing at any time. Please note that the withdrawal of consent will not affect the legality of processing that was carried out before the withdrawal.

 

 

9. Data Retention

 

We will only store your personal data for as long as necessary to fulfill the purposes outlined in this Privacy Policy or as required by law. Once your data is no longer needed, it will be deleted or anonymized.

 

 

10. Changes to this Privacy Policy

 

We may update this Privacy Policy from time to time. All changes will be posted on this page, and the updated version will indicate the effective date.

 

Effective Date: [14.05.2025]

 

This Privacy Policy is designed to ensure transparency regarding how we collect, process, and protect your data, as well as compliance with data protection laws such as GDPR. It provides detailed insights into the type of data collected, the purposes for which it is used, and your rights regarding that data.